These scenarios capitalize on behavioral targeting's unique ability to build a more personalized experience through a series of interactions, creating a relationship between user and advertiser in the decision process.

It's good to remember that the examples you've seen here are what got everyone so excited about behavioral targeting in the first place: the right message at the right time, every time.

Behavioral targeting creates a more thorough path for the consumer, moving them more quickly through the decision process and on to the point of purchase.