Two industry veterans compare the virtues and the drawbacks of using in-game ads, gaming websites, advergames and other gaming applications.

There are three things all media buyers know: The young male demographic is getting harder to reach, this group spends a lot of time playing videogames, and there are many ways of using videogames as a marketing platform. 

At that point, clarity takes a back seat. Sure, you’d love to harness the power of this medium, but with so many emerging models and players, what will work best for your client?

In today’s presentation, two industry veterans examine the questions every buyer should ask in formulating winning solutions for their clients. This session will take the marketer’s perspective in comparing the virtues and the drawbacks of using in-game ads, gaming websites, advergames, and gaming tools/applications/communities. 

Speaker Bios:
Adam Boyden has been transforming markets for 15 years from China, starting the China Consultancy, to co-founding and leading Autodaq, the leading upstream automotive remarketer in North America, to games, where he has led the marketing and business development for Xfire.

Mike Ayer has over 11 years of ad sales experience and started in interactive advertising as early as 1997. Ayer was formerly director of advertising at GameSpy and was a prominent advergaming consultant.

Note: Our podcast theme was written by Derek K. Miller. Visit him online at penmachine.com.

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Speaker(s): Adam Boyden, Vice President of Marketing and Business Development, Xfire; Mike Ayer, VP of Sales, Xfire

Format: 26:00, 9.58 MB, MP3