INTEGRATED MARKETING: IN FOCUS
5 Reasons to Market Movies Online
April 19, 2006
3. It's Where They Look

This chart from eMarketer shows that among all consumers -- internet connected and otherwise -- the internet is a major information source. If you combine the online versions of newspapers to the major portals and other sites, they total up to 49 percent:

Now watch what happens when you filter out the non-connected consumers and just look at the internet users:

Once a consumer is online, it becomes a dominant information source for entertainment information. For females, at 66 percent it is the dominant information source.

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