If you're interested in the longer version of this In Focus feature, you can download the PowerPoint deck of the research presentation I gave last week.
And don't miss the rest of our Integrate '06 Summit coverage.
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1 A social media planner's guide to pleasing the boss
2 5 hot new jobs for digital marketers
3 Digital marketing's 4 biggest disappointments
4 5 winning demographics you should be tracking
5 8 tips for launching an effective paid Facebook campaign