Hitwise tracks searches on travel cruise sites and cruise-related search terms.
As the travel season begins to heat up, many Americans interested in taking cruises are utilizing the Internet for reviews of cruise vacations. Hitwise has taken a closer look at the top Cruise websites for the week ending April 15, 2006. The most popular site is Vacations To Go, capturing 19 percent of visits to the category, followed by Carnival Cruise Lines and Royal Caribbean. The top brand search terms sending visits to the Travel-Cruises category included "carnival cruise" and "royal caribbean." The top generic search terms included terms "cheap cruises" and "last minute cruises."
Hitwise is the world's leading online competitive intelligence service. Each day, Hitwise monitors how more than 25 million Internet users interact with over 500,000 websites across 160 industry categories. By monitoring more people, more websites, more often, Hitwise provides marketers with timely and actionable marketing insights on how their online presence compares to competitive websites. Companies use this information to maximize the return on their online investment, in efforts such as search marketing, affiliate programs, online advertising, visitor segmentation, content development and lead generation. Hitwise collects Internet usage information via a combination of ISP data partnerships and opt-in mega panels, and complies with local and international privacy legislation as audited by PricewaterhouseCoopers. Founded in 1997, Hitwise is a privately held company, headquartered in New York City and operates in the US, UK, Australia, New Zealand, Hong Kong and Singapore. More information about Hitwise is available at www.hitwise.com.