Published: April 25, 2006
Disney Still #1 Family Brand
Data on top family & lifestyle sites, and finance sites, as well as top web media and travel advertisers for week ending April 9.
Weekly NetView and AdRelevance data from Nielsen//NetRatings.
|
Top 10 Online Family & Lifestyle Destinations |
| Brand or Channel |
Unique Audience
(000) |
Active Reach
(%) |
Time Per Person (hh:mm:ss) |
| Disney Online |
6,820 |
5.22 |
0:19:29 |
| Nickelodeon Network |
4,500 |
3.44 |
0:46:49 |
| eBay Toys |
3,527 |
2.7 |
0:08:53 |
| WebMD |
3,233 |
2.47 |
0:07:03 |
| Match.com Network |
2,364 |
1.81 |
0:26:43 |
| iVillage |
2,303 |
1.76 |
0:04:55 |
| AOL Living |
2,232 |
1.71 |
0:05:08 |
| Legacy.com |
1,963 |
1.5 |
0:09:36 |
| MSN Lifestyle |
1,941 |
1.49 |
0:03:27 |
| Cartoon Network |
1,724 |
1.32 |
0:31:05 | |
| Source: Nielsen//NetRatings |
|
Top 10 Online Finance/Insurance/Investment Destinations |
| Brand or Channel |
Unique Audience
(000) |
Active Reach
(%) |
Time Per Person (hh:mm:ss) |
| Bank of America |
9,523 |
7.29 |
0:32:35 |
| PayPal |
7,289 |
5.58 |
0:14:15 |
| Citibank |
6,555 |
5.02 |
0:16:04 |
| Chase |
6,326 |
4.84 |
0:18:36 |
| Yahoo! Finance |
6,215 |
4.76 |
0:20:07 |
| MSN Money |
5,234 |
4.01 |
0:10:59 |
| American Express |
4,939 |
3.78 |
0:15:21 |
| AOL Money & Finance |
4,648 |
3.56 |
0:09:04 |
| Capital One |
4,067 |
3.11 |
0:15:31 |
| Wells Fargo |
3,994 |
3.06 |
0:15:45 | |
| Source: Nielsen//NetRatings |
|
Week Ending April 9, 2006
US, Home and Work
Note: NetView traffic figures incorporate AOL Proprietary Channels and Internet Applications Tracking with regular web traffic data. This data CANNOT be trended against data prior to week ending Nov. 10, 2002. |
| Top 10 Web Media Advertisers |
| Company |
Impressions
(000) |
| NexTag, Inc. |
1,100,508 |
| FreeRingtonesNow.com |
440,787 |
| Monster Worldwide, Inc. |
398,021 |
| Freeze.com |
275,273 |
| QuinStreet |
275,040 |
| OnlineRewardCenter |
205,643 |
| RingTone Technologies LLC |
184,774 |
| degreeUSA |
155,496 |
| GadgetCity.com |
154,131 |
| Travelzoo.com |
139,680 | |
| Source: Nielsen//NetRatings |
| Top 10 Travel Advertisers |
| Company |
Impressions
(000) |
| General Electric Company |
234,311 |
| Branson/Lakes Area Chamber of Commerce and Convention and Visitors Bureau |
218,195 |
| InterActiveCorp |
141,119 |
| VacationsToGo.com |
83,446 |
| Delta Air Lines, Inc |
53,398 |
| Orbitz |
44,801 |
| Extended Stay America, Inc |
38,525 |
| AMR Corporation |
37,373 |
| The Walt Disney Corporation |
35,639 |
| Continental Airlines, Inc. |
33,566 | |
|
Source: Nielsen//NetRatings AdRelevance
Week Ending April 9, 2006
US, Home and Work
Note: All online advertising data excludes house ads which are advertisements run on an advertiser's own web property.
Note: Nielsen//NetRatings AdRelevance reporting data reflects advertising activity served on pages accessible via the World Wide Web and not within AOL's proprietary service. |
