Experclick today announced that it is introducing its auction-based display ad network at the ad:tech online advertising conference in San Francisco, April 26-28, 2006. Unlike legacy ad networks, Experclick performs a real-time, single-pass auction for every ad impression shown in its network. Currently, the company is processing about 750 auctions per second and is running approximately 1 billion impressions a month.
At ad:tech, Experclick will also sponsor the filming of a television show titled, ³The Exchange² hosted by Meredith Medland, a long-time industry expert and former analyst covering the online advertising space. In the program, Medland will be conducting live interviews with luminaries from across the online advertising industry. Industry experts who will be interviewed include:
… Susan Bratton, chief executive officer, Cendara and chair of ad:tech … David Carlick, managing director, Vantage Point Venture Partners … Tim Karman, director and head of Internet banking, RBC Capital Markets … Kevin Ryan, search editor, iMediaConnection and managing partner, Kinetic Results LLC … David Schatsky, vice president of research, Jupiter Research … Barry Stamos, director of strategy, Responsys … Michael Tchong, consultant and publisher, Ubercool.com … Shar VanBoskirk, senior analyst, Forrester Research … Henry Wong, partner, Novus Ventures
Experclick invites all conference attendees to stop by booth #5576 to see the interviews live, or see the show afterward on www.ubercool.com.
Experclick will also be demonstrating how the real-time auction process creates a winning marketplace for everyone in the online advertising market.
About Experclick
Experclick is the next generation of online advertising networks.
Experclick conducts real-time, parallel, single-pass auctions for every ad impression in its network. It also offers extreme targeting, and supports all common pricing models, including CPM, CPC, CPA, and CPL. Experclick lets the publishers sell more of their inventory and get the highest price, and lets the advertisers know what they are buying while paying only what it is worth. Experclick is based in Carpinteria, California. For more information, visit www.experclick.com, or call 800-839-6504, ext. 2 for advertisers, ext. 3 for publishers.
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Media Contacts:
Alice Khounta, Antenna Group Public Relations for Experclick 415-977-1916 Ralph Zak, Experclick 805-745-1894, ext. 128
