Entrieva announced today that it has expanded its ClickSense™ platform for contextual targeting for display ads to cover additional consumer channels. It now covers over 25 areas including, Arts and Entertainment, Automotive, Business, Clothing and Apparel, Consumer Electronics, Dating and Relationships, Family and Parenting, Food and Drink, Geography, Government, Health, Home and Garden, Information Technology, Personal Finance, Pets, Property and Real Estate, Research and Education, Science and Engineering, Sports and Recreation, Toys and Games, Travel and Tourism. Other channels are under development.
Entrieva’s ClickSense contextual targeting solution enables either search-based text ads or graphic display ads to be served on web pages that are highly relevant to either the page content or the search query typed by the user. The service automatically executes without production time or technical effort. As the ad achieves a higher degree of contextual relevance for the viewer, the ads become more valuable to the viewer and perform better for both publishers and advertisers.
Entrieva’s ClickSense provides easy-to-understand content categories for both media sellers and media buyers. ClickSense™ closes the gap between content and advertising by delivering a greater value for publishers and advertisers, increasing their ECPM and ROI yield.
Gerry Campbell, Senior Vice President AOL, stated, “We have been using Entrieva’s ClickSense technology as part of our Search platform to deliver search based “Web Offers”. Entrieva’s contextual targeting technology has enabled us to monetize our traffic in more creative ways, and we are extremely pleased with the results.”
Thomas C. Lewis, President & CEO of Entrieva, said, “Our relationship with AOL has grown over the past year to a point where the two organizations are beginning to see very strong results. We are excited to be part of AOL’s new advertising strategy and pleased to have another satisfied customer in Entrieva’s growing ClickSense customer base."
AOL LLC and its subsidiaries operate a leading network of Web brands and the largest Internet access subscription service in the United States. Web brands include the AOL.com(R) website, AIM(R), MapQuest(R) and Netscape(R). AOL offers a range of digital services in the areas of education, safety and security, communications and music. The company also has operations in Europe and Canada. AOL, which is based in Dulles, Virginia, is a wholly-owned subsidiary of Time Warner Inc. (NYSE: TWX).
Entrieva, Inc., founded in 1999, provides its innovative advertising infrastructure software technology and knowledge management solutions to some of the world's largest pharmaceutical, telecommunications and internet media companies as well as major US government and military organizations. The Company is venture funded and based in Reston, Virginia.
Entrieva’s ClickSenseTM is a hosted service for contextually targeting ads - text or banners – or dynamic content, from any text stream - search queries, web pages, RSS feeds, emails, etc." Learn more at www.entrieva.com.