San Francisco, Calif., April 26, 2006 - Today at Ad:Tech, Pheedo, the RSS marketing experts, announced Ads for Feeds, a new service that allows RSS publishers, to easily insert ads into feeds and gather user behavior data without sacrificing control of their feed or redirecting traffic.
Ads for Feeds makes it easy for publishers to begin accepting Pheedo advertisements and monetize their RSS content. Additionally, Pheedo provides publishers using the new offering with easy-to-use RSS analytics services, including data on ad revenue earned, views of editorial content, clicks and aggregator information, to help them track and optimize the ads in their feeds.
Most RSS publishers, from individual bloggers to large commercial publishers, provide feeds hosted by a third-party vendor or within their own infrastructure. These hosting methods often do not provide an effective advertising and analytics solution for publishers to optimize and create revenue from their content feeds. Ads for Feeds now lets publishers quickly publish ads into RSS feeds and immediately monetize their content on any hosting platform, internal or outsourced. The Pheedo service can be customized to work with many popular third-party feed analytics services, content management systems and blogging platforms including Wordpress, Typepad and Moveable type.
Ad networks can also benefit from Ads for Feeds by offering it as a value-added service to their customers, expanding the channels available to advertisers and offering new ways for anyone with an RSS feed to monetize their content. Ads for Feeds' ease of deployment and the low level of technical knowledge required to use the service opens content monetization and analytics capabilities to everyone without redirecting their feed.
"The Gadgeteer's RSS feeds are very popular with our tech-savvy audience and Ads for Feeds has finally given us a way to monetize them," said Julie Strietelmeier of The Gadgeteer. "Getting the service up and running was effortless, allowing us to stay focused on our content, and the data from the Ads for Feeds analytics package has really helped us understand how users are interacting with our content to more effectively optimize the feeds."
"Pheedo Ads for Feeds lets all publishers monetize and optimize their content regardless of who is hosting the feed," says Bill Flitter, co-founder and VP of Marketing of Pheedo. "All RSS publishers can now take advantage of the growing roster of advertisers Pheedo works with, and advertisers gain new targeting and distribution options across the Pheedo network."
In addition to the new service, Pheedo also offers Ads for Feeds+ which includes RSS feed hosting, ad placement and full analytics packages. Pheedo hosts one of the largest online ad networks consisting of over 8,000 publishers across multiple categories including entertainment, technology, mobile, small business topics and more.
About Pheedo
Pheedo is the premier feed advertising network and we simplify the process of creating, producing, distributing and tracking advertising for RSS feeds. Advertising agencies, global corporations and premium online publishers of all sizes work with Pheedo to create successful RSS marketing campaigns. Pheedo arms publishers with the tools and knowledge required to understand, monetize and market their RSS content including data and analysis of content feed usage and consumer behavior. For more information, visit http://www.pheedo.com.
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Contact:
Brett Weiner or Jeremy Frank
LaunchSquad
415-625-8555
pheedo@launchsquad.com
