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April 26-28, 2006  |  San Francisco, California
Published: April 26, 2006
Multicultural Marketing in the Global Economy
 

International practitioners give you the topline facts you need to consider when expanding multiculturally.

The growth in digital users is coming more from outside the United States than from within it. Japan, the UK, Germany and China are on fire. South America is starting to smolder and Australia and New Zealand are digitally connected. How do you take advantage of this growth to build your brand? Learn from international practitioners on what works and what doesn't in reaching out to international markets, as well as to multicultural markets right here in the United States. This fast-paced, fact-filled panel will give you all the topline facts you need to consider expanding multiculturally.


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Speaker(s): Wei-Tai Kwok, Managing Director, Ion Global

Format: Zipped PowerPoint file