Panelists explore the marketing opportunities around the world, as well as the multicultural markets in the United States.

In this session, panelists will explore the marketing opportunities around the world, and focus in on multicultural markets in the United States. See marketing penetration numbers for online users in narrowband and broadband, and find out the percent ad dollars spent per consumer focus group by country. Learn who the top online publishers are in each market. And find out some of the market peculiarities that you need to reckon with to reach into those markets and how you can survey your customers and prospects accordingly.

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Speaker(s): Charlie Buchwalter, VP, Client Analytics, Nielsen//Net Ratings

Format: Zipped PowerPoint file