The regional director of APAC examines the dos and don'ts of using the three Ds -- Data, Dialog and Devotion -- to drive DDCs in the People's Republic of China and across Asia Pacific.

The key to fostering a personal relationship is understanding what's important to the other person, knowing what to say and how and when to say it. In other words, demonstrating that you have been listening, "get it" and are welcomed to render an opinion. What's true on a personal level is also true in business and true worldwide. Building devotion with key targets begins with having an intimate knowledge of "what makes them tick" and then using this information to ignite a meaningful, dynamic dialog delivering spot-on messages, imagery and offers at just the right moment... over and over again. This presentation, by one of the most lauded ad men of Asia, will take an objective stab at the dos and don'ts of driving Digital-Driven Campaigns that incorporate the 3Ds -- Data, Dialog and Devotion -- in the People's Republic of China and across Asia Pacific, and a subjective view of the work over the last 12 months, from the sticky to the yicky. If you want to see the best, and the worst, digital marketing from the other side of the world, come to this beautifully delivered presentation by Scott Silverman, a masterful speaker and former comedy writer. It's sure to be entertaining, engaging and educational.

GET THE PODCAST

• [RSS] Add the iMedia Podcast feed to your RSS aggregator and have the show delivered automatically (MP3)


• [MP3] Download the show (MP3)

Speaker(s): Scott Silverman, Regional Director APAC, Godfrey Q and Partners

Format: Zipped PowerPoint file