Learn about the new pay-per-call business model.

Understand how vendors and advertisers who have used traditional pay-per-click advertising can increase their traffic and incoming inquiries by leveraging the “telephone channel,” which unequivocally shows the direct correlation between online initiatives and offline sales. Learn how you can integrate pay-per-call into your existing pay-per-click campaigns. Hear how to use unique 800-numbers for each search engine to differentiate conversions by engine and unique 800-numbers for groups of keywords to optimize keywords. Find out how traditional media companies can leverage this channel to increase brand awareness and customer loyalty while increasing ad revenue. Hear from two vendors, one agency and a marketer how pay-per-call works. Get the lowdown on all the players and how the ecosystem works from the distributors to the carriers to the media companies in this excellent overview.

GET THE PODCAST

• [RSS] Add the iMedia Podcast feed to your RSS aggregator and have the show delivered automatically (MP3)


• [MP3] Download the show (MP3)

Speaker(s): Greg Sterling, Principal, Sterling Market Intelligence

Format: Zipped PDFs