Execs from TheLadders.com and Allegis give tips on refining, testing and analyzing search strategies.

TheLadders.com is the world's largest jobsite for $100K+ professionals. Hear from Alexandre Douzet, co-founder and VP of marketing, on how to refine keyword impressions into clicks via creative testing, and how to find the keyword sweet spot, as well as how to use multi-variate testing and financial modeling for LTV (lifetime value) to increase ROI.

Allegis Group is the world's largest privately held staffing and recruitment firm. Learn how John Middlebrook, Allegis' search marketing "evangelist," measures success of the company's SEM initiatives with "intangible data"-- proving that soft data can be as meaningful as its hard counterpart.

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Speaker(s): Alexandre Douzet, Co-Founder and VP of Marketing, TheLadders.com and John Middlebrook, Web Product Manager, Aerotek, a division of Allegis Group

Format: Zipped PDF