Why clients want to, agencies don't, and how to structure a fair risk-sharing compensation model.

According to the ANA (Association of National Advertisers), marketers are moving from commission models to incentive-based options. Nearly 50 percent of advertisers are now employing some sort of incentive-based remuneration. If this is true, then why aren't more online agencies offering pay-for-performance comp plans? After all, online is the most trackable medium, right? Isn't it a perfect fit to pay an online agency based on leads and sales generated online? In this session, David Levin will focus on agencies' risk aversions and why even marketers are shying away from incentive-based models. Learn how to structure an equitable risk-sharing comp model with your agency to ensure you incent the right behavior and deliver the right results.

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Speaker(s): David Levin, President, i33 communications LLC

Format: Zipped PDF