Panelists discuss how to craft your messaging while establishing consumer trust.

With the plethora of new products and services launched yearly from tech companies worldwide, the customer becomes more wary. Doremus and the Financial Times recently conducted research with over 500 worldwide CEOs and found that they deeply distrust technology consultants and providers-and that distrust continues to mount year after year. Learn how to craft your messaging to potential customers based on the insights gleaned in this important research so that your campaigns get noticed and the message engenders the necessary trust from your target market. Then dive deep into the single biggest marketing strategy in the tech market: email. It's fraught with crisis of confidence. Learn from Microsoft's leading director of Industry Relations and Business Strategy for the Technology, Care and Safety Group at Microsoft what benchmarks this leading tech company offers to business and domain holders to protect yourself and your customers.

GET THE PODCAST

• [RSS] Add the iMedia Podcast feed to your RSS aggregator and have the show delivered automatically (MP3)


• [MP3] Download the show (MP3)

Speaker(s): Fran Maier, Executive Director and President, TRUSTe

Format: Zipped PDF