Learn to identify untapped demand in "non-consumers" while building an innovation engine within your company.

Winning at innovation and growth is neither a random lucky-strike nor a mysterious black art, it is a process that, once understood, can be pursued with confidence and success. It's a scary picture:

• More than 90 percent of new products fail
• Fewer than 5 percent of major corporations sustain profitable growth
• Shorter product life-cycles place ever-greater pressure on Chief Executives to create successful new sources for growth

To beat the odds -- as well as the competition -- managers must master the tools of disruptive innovation:

• Learn to identify untapped demand in current "non-consumers", from cases as diverse as Southwest Airlines and Google
• See how to craft new business models that thrive at the low-end, studying examples such as Wal-Mart and Chaparral Steel

Innovation authority and Chief Strategy Officer of The Advertising Research Foundation, Taddy Hall discusses how to build an innovation engine within your company.

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Speaker(s): Ridgway "Taddy" H. Hall, Chief Strategy Officer, The Advertising Research Foundation

Format: PDF file