A panel of innovators discusses the emerging set of social media's communication platforms.

Listen to this group of innovators building next generation web content and the opportunities it affords marketers, agencies, publishers and research companies. They are defining "Advertising 2.0" using word-of-mouth, educational marketing, online role-play and consumer-generated media to create massive impact in both B2B and B2C marketing by changing the dynamics of persuasion, scale and remixability while tapping the collective conscience.

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Speaker(s): Dave Evans, Co-Founder, Digital Voodoo

Format: PDF