Internet experts present case studies on the successful use of online video in marketing campaigns.

Video is being manipulated in some amazing ways by marketers, their clever agencies and some innovative new technology companies. If the internet wants TV’s budget, then video is the bridge to that pot of gold. Hear case studies with metrics and ROI details, including the Discovery Communications’ online video spokesperson that was utilized on DiscoveryStore.com to give Mother’s Day gift ideas.

GET THE PODCAST

• [RSS] Add the iMedia Podcast feed to your RSS aggregator and have the show delivered automatically (MP3)


• [MP3] Download the show (MP3)

Speaker(s): Kathy Greif, Director, Online Merchandising: DiscoveryStore.com, Discovery Communications, Inc.; Jason Zada, Co-Founder & Creative Director, EVB; Rebecca Paoletti, Creative Director, Maven Networks, Inc.; Sara Francis, Senior Account Executive, Deep Focus

Format: Zipped PDF