Josh Manon discusses scientific approaches to multivariate testing.

This interactive workshop establishes a foundation of knowledge to enable you to begin the process of conducting controlled experiments on your website, landing pages, email or online marketing campaigns. This workshop suggests best methods for your goals and covers: 

• Hypothesis formulation
• Sample size determination based on confidence level required
• Implementation pros/cons between various single and multi-variable techniques
• A/ B testing, ABA, sequential analysis
• Taguchi methods of experimentation

This interactive session focuses on developing real-world hypotheses and formulating appropriate testing methodologies for your unique needs.

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Speaker(s): Josh Manion, CEO, Stratigent LLC

Format: PDF file