Give Clear Notices
We need a clear and effective way to provide consumers with notice. Your privacy policy (in tiny print, in an obscure corner of your website) isn't enough.
Why not?
- Most consumers aren’t reading privacy policies
- This means that we aren’t really providing consumers with effective notice
- Cookies don't have any mechanism for providing notice
- Consumer advocates don't accept the privacy policy as sufficient notice
Why is this a problem?
For BT to grow and scale, marketers are going to need even more information about consumers, but we can’t get this information without letting consumers know.
Who is doing it right? Believe it or not...
Adware. Despite past transgressions, right now the companies in the downloadable software space are in the best position to provide consumers with the necessary level of notice-- you’ve got to give credit where credit is due.
