Make Execution Easier
While launching a BT campaign has gotten simpler, some of the questions addressed in this piece may only serve to make BT more challenging.
And there will be other difficulties to surmount as we look to the future, including:
- How many different versions of each creative are needed for each campaign?
- How can advertisers compare different audience segments from different BT companies?
- What happens as BT is increasingly combined with contextual targeting?
- Can we add the social networking sites to the BT mix?
Quite simply, BT needs to get a lot easier for advertisers if it's going to grow
As advertisers look at the complete ROI for BT, they need to factor in the time and energy needed to get these campaigns off the ground.
