MapQuest overwhelmingly snagged the top spot on the list of most visited travel sites for the week ending April 16.
Weekly NetView and AdRelevance data from Nielsen//NetRatings.
|
Top 10 Online Travel Destinations |
| Brand or Channel |
Unique Audience
(000) |
Active Reach
(%) |
Time Per Person (hh:mm:ss) |
| MapQuest |
15,004 |
11.55 |
0:06:52 |
| Expedia |
5,343 |
4.11 |
0:08:40 |
| Southwest Airlines |
4,729 |
3.64 |
0:19:06 |
| Travelocity |
3,756 |
2.89 |
0:07:50 |
| Orbitz |
3,638 |
2.8 |
0:11:17 |
| American Airlines |
2,751 |
2.12 |
0:17:38 |
| United Airlines |
2,516 |
1.94 |
0:06:07 |
| Google Earth |
2,292 |
1.76 |
0:18:12 |
| Yahoo! Travel |
2,087 |
1.61 |
0:02:02 |
| Sabre Travel Network |
2,030 |
1.56 |
0:06:28 | |
| Source: Nielsen//NetRatings |
|
Top 10 Online Education & Careers Destinations |
| Brand or Channel |
Unique Audience
(000) |
Active Reach
(%) |
Time Per Person (hh:mm:ss) |
| CareerBuilder |
5,316 |
4.09 |
0:08:20 |
| Monster.com Network |
4,683 |
3.6 |
0:08:50 |
| Yahoo! HotJobs |
1,871 |
1.44 |
0:04:54 |
| Merriam-Webster |
1,533 |
1.18 |
0:04:31 |
| U.S. Dept. of Education (ED) |
1,028 |
0.79 |
0:16:23 |
| Yahoo! Education |
877 |
0.68 |
0:01:36 |
| University of Texas |
873 |
0.67 |
0:05:39 |
| About Homework Help |
833 |
0.64 |
0:02:51 |
| MSN Encarta |
825 |
0.63 |
0:03:30 |
| umich.edu |
817 |
0.63 |
0:11:44 | |
| Source: Nielsen//NetRatings |
|
Week Ending April 16, 2006
US, Home and Work
Note: NetView traffic figures incorporate AOL Proprietary Channels and Internet Applications Tracking with regular web traffic data. This data CANNOT be trended against data prior to week ending Nov. 10, 2002. |
| Top 10 Entertainment Advertisers |
| Company |
Impressions
(000) |
| The News Corporation Limited |
60,991 |
| The Walt Disney Corporation |
60,487 |
| General Electric Company |
51,056 |
| Harrah's Entertainment, Inc. |
42,198 |
| Aura |
36,370 |
| Sony Corporation |
25,903 |
| Discovery Communications, Inc |
21,617 |
| Time Warner Inc. |
20,750 |
| Viacom Inc |
19,403 |
| Brinker International, Inc. |
17,681 | |
| Source: Nielsen//NetRatings |
| Top 10 Consumer Goods Advertisers |
| Company |
Impressions
(000) |
| The Clorox Company |
151,397 |
| Limited Brands, Inc. |
126,850 |
| Hydroderm Beverly Hills |
48,548 |
| Altria Group Inc. |
45,694 |
| The New York Times Company |
38,662 |
| Rodan & Fields |
33,047 |
| General Mills, Inc. |
26,029 |
| Unilever |
24,924 |
| Knowledge Universe |
22,416 |
| PepsiCo, Inc. |
18,613 | |
|
Source: Nielsen//NetRatings AdRelevance
Week Ending April 16, 2006
US, Home and Work
Note: All online advertising data excludes house ads which are advertisements run on an advertiser's own web property.
Note: Nielsen//NetRatings AdRelevance reporting data reflects advertising activity served on pages accessible via the World Wide Web and not within AOL's proprietary service. |
