Here’s an example from Rovion that demonstrates how important simple targeting is to the success of a campaign.

View Creative

Do you know who the little guy going through his karate routine is? I didn’t either. But, the fact that he is a national champion in his discipline, and that the creative was focused just on a site that sells karate equipment lead to amazing results.

Results: Viral forwards lead to a 40 percent increase in site traffic and a 4.6 percent conversion rate. Think that’s cool? I’m not talking about subscription conversations-- I’m talking about merchandise sales on the site during this campaign, which is an impressive figure.