This campaign from Zugura was really gorgeous, perhaps even better looking than its broadcast counterpart:

View Creative

Results: As you navigate around its multiple panels and sections, realize that the average visitor spent well over a minute in each of the site’s five main sections.

Nearly three percent of the visitors to the site downloaded the commercial to their PSP, and nearly two percent of the visitors to the site downloaded the interview video to their PSP.

These figures are almost too good to believe.