For entertainment marketers, particularly television marketers, online video can also drive tune-in, and this mini-site for Lifetime's made-for-TV movie "Human Trafficking" is a good example:

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Results: On average, viewers watched 91 percent of the Human Trafficking video by Carat & Klipmart, with an average view time of 24.46 seconds. The average for theatrical ad units is 71 percent or 21.45 seconds. The average user’s overall interaction rate was 40.48 percent, spending 68.14 seconds interacting with the ad unit.