NetView and AdRelevance data also reveal top non-profit sites, and top telecommunications and health advertisers for the week ending April 23.
Weekly NetView and AdRelevance data from Nielsen//NetRatings.
|
Top 10 Online Home & Fashion Destinations |
| Brand or Channel |
Unique Audience
(000) |
Active Reach
(%) |
Time Per Person (hh:mm:ss) |
| eBay Home |
4,798 |
3.72 |
0:06:30 |
| Scripps Networks |
4,265 |
3.31 |
0:08:05 |
| eBay Clothing Shoes & Accessories |
3,702 |
2.87 |
0:09:45 |
| The Home Depot |
3,345 |
2.59 |
0:05:51 |
| Sears |
2,943 |
2.28 |
0:08:27 |
| Lowe's |
2,472 |
1.92 |
0:08:23 |
| JCPenney |
2,414 |
1.87 |
0:09:58 |
| Kraft Foods |
2,188 |
1.7 |
0:06:45 |
| Realtor.com |
1,969 |
1.53 |
0:23:01 |
| eBay Jewelry and Watches |
1,923 |
1.49 |
0:10:14 | |
| Source: Nielsen//NetRatings |
|
Top 10 Online Government & Non-profit Destinations |
| Brand or Channel |
Unique Audience
(000) |
Active Reach
(%) |
Time Per Person (hh:mm:ss) |
| U.S. Internal Revenue Service (IRS) |
4,398 |
3.41 |
0:10:30 |
| U.S. National Institutes of Health (NIH) |
3,034 |
2.35 |
0:04:06 |
| U.S. National Oceanic & Atmospheric Administration |
2,912 |
2.26 |
0:08:39 |
| California |
2,791 |
2.16 |
0:08:39 |
| tx.us |
2,231 |
1.73 |
0:10:47 |
| pa.us |
1,855 |
1.44 |
0:16:05 |
| ny.us |
1,710 |
1.33 |
0:08:02 |
| fl.us |
1,512 |
1.17 |
0:17:21 |
| mn.us |
1,205 |
0.93 |
0:10:10 |
| nc.us |
1,174 |
0.91 |
0:14:21 | |
| Source: Nielsen//NetRatings |
|
Week Ending April 23, 2006
U.S., Home and Work
Note: NetView traffic figures incorporate AOL Proprietary Channels and Internet Applications Tracking with regular web traffic data. This data CANNOT be trended against data prior to week ending Nov. 10, 2002. |
| Top 10 Telecommunications Advertisers |
| Company |
Impressions
(000) |
| Vonage Holdings Corp |
4,120,032 |
| Verizon Communications, Inc. |
659,557 |
| Flycell |
658,179 |
| BellSouth Corporation |
633,473 |
| Skype Technologies S.A |
396,332 |
| SBC Communications, Inc |
211,744 |
| InPhonic.com |
160,725 |
| j2 Global Communications, Inc |
145,534 |
| Katazo |
126,956 |
| SunRocket, Inc |
120,065 | |
| Source: Nielsen//NetRatings |
| Top 10 Health Advertisers |
| Company |
Impressions
(000) |
| Novartis AG |
208,391 |
| Weight Watchers International, Inc. |
152,214 |
| eDiets.com, Inc |
56,532 |
| NutriSystem, Inc. |
31,506 |
| TAP Pharmaceutical Products Inc |
25,425 |
| Swedish Covenant Hospital |
23,453 |
| Kaiser Permanente |
21,039 |
| Johnson & Johnson |
18,633 |
| AstraZeneca Pharmaceuticals LP |
18,326 |
| Waterfront Media, Inc. |
18,146 | |
|
Source: Nielsen//NetRatings AdRelevance
Week Ending April 23, 2006
U.S., Home and Work
Note: All online advertising data excludes house ads which are advertisements run on an advertiser's own web property.
Note: Nielsen//NetRatings AdRelevance reporting data reflects advertising activity served on pages accessible via the World Wide Web and not within AOL's proprietary service. |
