EMERGING PLATFORMS: IN FOCUS
Introduction
So you're intrigued by games as a marketing medium, but the last time you played a video game you ran out of quarters.
This week, the Electronic Entertainment Expo (E3 for short) in Los Angeles highlighted what the next several years in video games hold in store for us: a $27 billion global industry is quickly moving "beyond the disc." Internet-enabled game systems will be delivering tons of media into millions of living rooms. And there are millions of gamers-- in fact, Nielsen has reported that 75 percent of all U.S. households with an 8 to 34-year-old male own a video game system.
Learn more about reaching gamers with your brand using these basics on leading marketing opportunities that exist today in and around games.
Author Notes:
Josh Larson serves as director of industry products for CNET's Games & Entertainment group which includes online properties GameSpot, TV.com and MP3.com. In this role, Larson oversees the group's market intelligence products including GameSpot Trax, which is used by marketers, retailers and investors to analyze current and future trends in gaming. Larson has been a leading analyst in the games industry, consulting top game publishers and developers on effective PR and marketing strategies since 2002. He has been a regular speaker and panelist at industry conferences, and is often quoted in publications like The New York Times and Advertising Age. Larson holds an MBA from the University of Virginia and a bachelor's degree in economics from Dartmouth College.