What is it?
Advergaming is a slightly different vehicle, as you are creating a whole new game surrounding your specific product or brand. Advergames tend to be played online or downloaded to a PC.

An example is the Orbitz game that has you putting to win in an Orbitz-branded environment, which drives you to its website after playing.

Pros

• Advergames provide a unique brand experience
• Popular advergames can experience high reach

Cons

• High upfront development costs
• Demographics for online casual games skew away from the 18 to 34 male