We’ve covered some of the basics on the leading ways to reach gamers. Video games, as an advertising medium, are still young, so these opportunities and new ones will continue to evolve. The time spent, the interactive nature, prime demographics and intense loyalty that video games can attract will make them a marketing force to be reckoned with for years to come.

Later this summer, I will explore how you identify the right game for your brand, among the hundreds that are released every year.