Hitwise tracks volume of searches on the Kentucky Derby and top sports betting websites.
The 132nd running of the Kentucky Derby horse race on May 6, 2006, drew its second largest crowd to the race since 1974, along with achieving a new record for total wagering on the race at the track and at off-track betting facilities. The race also drew an online crowd as indicated by Hitwise data for the Sports Betting and Horse Racing categories for the week ending May 6, 2006. According to Hitwise data based on 10 million users, the market share of visits for the Horse Racing category increased by 170 percent on race day (May 6, 2006) versus the previous Saturday (April 29, 2006). As such, the market share of visits for the Sports Betting category increased by 49 percent comparing the same days-- see chart below. The top Sports Betting sites based on visits for the week ending May 6, 2006 included Bodog.com capturing 10 percent market share followed by the horse racing site TVG, with seven percent. Sportsbook, Scores and Odds and Brisnet rounded out the top five sites.
Top Gambling-Sports Betting Websites Ranked by Market Share of Visits - week ending May 6, 2006
Hitwise is the world's leading online competitive intelligence service. Each day, Hitwise monitors how more than 25 million Internet users interact with over 500,000 websites across 160 industry categories. By monitoring more people, more websites, more often, Hitwise provides marketers with timely and actionable marketing insights on how their online presence compares to competitive websites. Companies use this information to maximize the return on their online investment, in efforts such as search marketing, affiliate programs, online advertising, visitor segmentation, content development and lead generation. Hitwise collects Internet usage information via a combination of ISP data partnerships and opt-in mega panels, and complies with local and international privacy legislation as audited by PricewaterhouseCoopers. Founded in 1997, Hitwise is a privately held company, headquartered in New York City and operates in the US, UK, Australia, New Zealand, Hong Kong and Singapore. More information about Hitwise is available at www.hitwise.com.