From the ad:tech session "Mastery Series: Real Time Focus Group: Influencers Unplugged" with Ammo President Julian Aldridge and Webshots' Russ Novy.

Influencers. Influentials. Connectors. Mavens. Salesmen. The elusive one in 10 amongst us. Your friends, our friends, us-- but more connected, more passionate, more inquisitive, more driven, more wired. But what really makes an Influencer an Influencer? In this session we’ll be going inside the lives, minds, and motivations of five pre-screened Influencers, live and unedited. Moderated by Julian Aldridge, president of Ammo Marketing, this real-time discussion group will bring to life where they obtain their social currency, what makes them tick, what they respond to-- and what turns them off, in brands and marketing, online and off; where their passions are, and how best to reach them.

Note: Our podcast theme was written by Derek K. Miller. Visit him online at penmachine.com.

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Speaker(s): Julian Aldridge, President, Ammo Marketing; Russ Novy, Director of Marketing, Webshots, Inc.

Format: 58:36, 21.0 MB, MP3