NetView and AdRelevance data also reveal top special occasion sites, and top hardware & electronics and B2B advertisers for the week ending April 30.
Weekly NetView and AdRelevance data from Nielsen//NetRatings.
|
Top 10 Online Automotive Destinations |
| Brand or Channel |
Unique Audience
(000) |
Active Reach
(%) |
Time Per Person (hh:mm:ss) |
| eBay Motors |
5,251 |
4.09 |
0:26:31 |
| MSN Autos |
3,745 |
2.92 |
0:04:46 |
| AOL Auto |
2,225 |
1.73 |
0:08:45 |
| Kelly Blue Book |
1,553 |
1.21 |
0:08:19 |
| Primedia Automotive Network |
1,421 |
1.11 |
0:02:55 |
| Honda |
1,330 |
1.04 |
0:10:06 |
| AAA |
1,287 |
1 |
0:07:04 |
| Edmunds.com |
1,191 |
0.93 |
0:10:43 |
| Toyota |
1,125 |
0.88 |
0:05:28 |
| AutoTrader.com |
1,085 |
0.85 |
0:24:52 | |
| Source: Nielsen//NetRatings |
|
Top 10 Online Special Occasions Destinations |
| Brand or Channel |
Unique Audience
(000) |
Active Reach
(%) |
Time Per Person (hh:mm:ss) |
| Ups.com |
5,660 |
4.41 |
0:09:55 |
| U.S. Postal Service (USPS) |
5,513 |
4.29 |
0:08:02 |
| FedEx |
3,491 |
2.72 |
0:19:29 |
| Evite.com |
1,969 |
1.53 |
0:03:42 |
| AmericanGreetings.com Network |
1,917 |
1.49 |
0:06:37 |
| Hallmark.com |
1,732 |
1.35 |
0:06:50 |
| RedEnvelope |
1,315 |
1.02 |
0:00:49 |
| FTD.com |
1,184 |
0.92 |
0:04:07 |
| Yahoo! Greetings |
915 |
0.71 |
0:04:35 |
| 123Greetings.com |
826 |
0.64 |
0:03:51 | |
| Source: Nielsen//NetRatings |
|
Week Ending April 30, 2005
US, Home and Work
Note: NetView traffic figures incorporate AOL Proprietary Channels and Internet Applications Tracking with regular web traffic data. This data CANNOT be trended against data prior to week ending Nov. 10, 2002. |
| Top 10 Hardware & Electronics Advertisers |
| Company |
Impressions
(000) |
| Dell Computer Corporation |
676,860 |
| Echostar Communications Corporation |
290,963 |
| Hewlett Packard Company |
201,417 |
| Sony Corporation |
86,194 |
| Samsung Electronics Co., Ltd. |
73,503 |
| Intel Corporation |
30,943 |
| Energizer Holdings, Inc |
13,428 |
| Nintendo Co., Ltd |
10,319 |
| Advanced Micro Devices, Inc. |
8,883 |
| Xerox Corporation |
7,870 | |
| Source: Nielsen//NetRatings |
| Top 10 Business to Business Advertisers |
| Company |
Impressions
(000) |
| Colonize.com |
494,350 |
| AzoogleAds.com Inc. |
134,751 |
| ProductTestPanel.com |
78,561 |
| FedEx Corporation |
63,703 |
| Deutsche Post AG |
58,809 |
| Citrix Systems, Inc. |
56,456 |
| United Parcel Service, Inc. |
51,279 |
| American Express Company |
21,923 |
| Dynamic Logic |
17,481 |
| InsightExpress, LLC. |
13,683 | |
|
Source: Nielsen//NetRatings AdRelevance
Week Ending April 30, 2005
US, Home and Work
Note: All online advertising data excludes house ads which are advertisements run on an advertiser's own web property.
Note: Nielsen//NetRatings AdRelevance reporting data reflects advertising activity served on pages accessible via the world wide web and not within AOL's proprietary service. |
