"It's simple. You don't get to decide how and when your prospects and customers will consume your content… they do!"
It’s really this simple: as a consumer of information, no one can force an RSS feed down my throat. When I want to subscribe, I can. If I no longer choose to, I can stop.
Contrast this with email. Consumers are increasingly afraid that marketers will sell their email to just anyone who wants it. Others -- like me -- create disposable email addresses where the resulting spam just kind of accumulates over time. Though I’m not one of those syndication zealots who scream that email is dead as a marketing tool, it is clear that its abuses have eroded trust in the medium over time.
It is within this increasingly incorruptibly opt-in world that a much greater onus is placed on marketers to generate content worth consuming. In fact, marketers will have to learn how to generate journalistic-quality (if branded) content in order to retain viewers.
Delivering that content in RSS is a way to tell your audiences that you care about their privacy-- and that you’re confident your content is worth consuming on its own merits