Of course, this is only a glimpse at what is possible and why you as a marketer should not be afraid to explore this content distribution model. If you have trouble selling the idea within your organization, it’s enough to know that RSS helps make content more sharable and findable… and you shouldn’t get any arguments there.

Return to "Why is RSS Important?"

Additional resources:
Adding RSS to the Marketing Mix
Anatomy of an RSS Breakthrough
Feeding Market Growth with RSS