TiVo's Davina Kent speaks at the Breakthrough Summit on TiVo partnerships and integrated product offerings.

One of the most exciting news announcements marking the future of the DVR and broadband collaboration was the TiVo partnership with Yahoo! With Yahoo account IDs now synchronized with TiVo accounts, Yahoo users can more easily schedule their recordings online as well as display music, photos and weather on their TVs.

Edward Lichty, vice president of business development at TiVo, said, "the ability to let our subscribers access Yahoo's content from their televisions marks a significant development in the company's year-old campaign to expand beyond basic digital video recording services to becoming more of an entertainment hub."

In today's session, TiVo's Davina Kent will give an overview of additional TiVo partnerships, announcements and integrated product offerings. She will walk you though a live demonstration of the DVR and broadband product as well as discuss the benefits to advertisers by providing details of a recent campaign that achieved impressive results.

Note: Our podcast theme was written by Derek K. Miller. Visit him online at penmachine.com.

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Speaker(s): Davina Kent, VP, National Advertising Sales, TiVo Inc.

Format: 28:41, 10.0 MB, MP3