CONSUMER ACTION
Published: May 18, 2006
The Score: Drudge vs. Huffington
 

Arianna Huffington's progressive-bent political blog takes on the conservative slanted Drudge Report. Find out how they fare.

In August 2005, political commentator Arianna Huffington launched her political blog and news site, "The Huffington Post," to provide a forum for progressive issues and to compete with the conservative slanted Drudge Report. Nearly a year (and a myriad of bombshell political stories) later, The Huffington Post has demonstrated its gravitas in the arena by featuring guest columns from a wide array of high profile politicians, strategists and celebrities. While Drudge Report has established itself as the torchbearer in this internet space, The Huffington Post is gaining ground quickly and proving a formidable opponent to Drudge.

  • The Huffington Post debuted last August with 512,000 unique visitors, peaked in February 2006 with 834,000 unique visitors, and most recently logged 748,000 unique visitors in April 2006.

  • Since The Huffington Post's inception, Drudge Report has experienced traffic declines. Since August 2005, Drudge Report has seen its monthly unique visitors fall from 1.8 million to 1.6 million. Its nadir during that time period (1.3 million visitors in February 2006) coincided with Huffington Post's peak.

  • Visitors to both The Huffington Post and Drudge Report skew towards older demographics. However, visitors to The Huffington Post show significantly stronger skews. While Persons 65+ are 34 percent more likely than average to visit Drudge Report, they are 167 percent more likely than average to visit The Huffington Post.

  • Visitors to The Huffington Post and Drudge Report exhibit some notable regional skews. Huffington Post readers show strong skews to the Pacific Region (48 percent more likely than the average internet user) and Mid-Atlantic Region (45 percent more likely), while Drudge Report readers skew most strongly to the East North Central Region (13 percent more likely) and South Atlantic Region (10 percent more likely).

Drudge Report vs. The Huffington Post
April 2006
Percent Composition of Unique Visitors & Composition Index
Total U.S. - Home, Work, and University Locations
  % Composition of Unique Visitors Composition Index
  Drudge Report Huffington Post Drudge Report Huffington Post
Persons - Age        
Persons: 18-34 27.9 20.2 105 76
Persons: 35-44 20.0 13.5 109 74
Persons: 45-54 22.0 29.6 110 148
Persons: 55-64 16.7 16.6 140 139
Persons: 65+ 7.8 15.6 134 267
         
Household Income        
Under $25K 4.7 4.4 52 48
$25,000 - 39,999 9.6 9.2 90 86
$40,000 - 59,999 18.3 17.5 68 65
$60,000 - 74,999 13.2 10.3 90 70
$75,000 - 99,999 16.9 18.1 99 106
$100,000 or more 37.2 40.5 173 188
         
Region (US)        
West North Central 8.1 7.6 91 85
Mountain 7.3 6.7 103 95
Pacific 14.9 22.5 96 145
New England 5.0 6.1 86 106
Mid Atlantic 15.0 21.0 106 148
South Atlantic 18.8 15.5 110 90
East South Central 2.9 1.2 54 22
West South Central 9.5 6.1 98 63
East North Central 18.4 13.3 113 82
Source: comScore Media Metrix

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