NetView and AdRelevance data also reveal top telecom/internet services sites, and top public service and auto advertisers for the week ending May 7.
Weekly NetView and AdRelevance data from Nielsen//NetRatings.
|
Top 10 Online Search Engines/Portals & Communities Destinations |
| Brand or Channel |
Unique Audience
(000) |
Active Reach
(%) |
Time Per Person (hh:mm:ss) |
| Yahoo! |
71,150 |
54.16 |
1:09:05 |
| Google |
62,628 |
47.67 |
0:19:19 |
| MSN |
61,851 |
47.08 |
0:34:39 |
| AOL |
46,375 |
35.3 |
2:10:48 |
| Microsoft Windows Live |
23,754 |
18.08 |
0:03:06 |
| MySpace |
21,194 |
16.13 |
0:46:38 |
| Ask Search Network |
17,735 |
13.5 |
0:14:23 |
| Blogger |
8,206 |
6.25 |
0:06:23 |
| Lycos Network |
7,664 |
5.83 |
0:03:49 |
| Netscape |
5,831 |
4.44 |
0:15:57 | |
| Source: Nielsen//NetRatings |
|
Top 10 Online Online Telecom/Internet Services Destinations |
| Brand or Channel |
Unique Audience
(000) |
Active Reach
(%) |
Time Per Person (hh:mm:ss) |
| Yahoo! Mail |
34,360 |
26.15 |
0:46:54 |
| AOL Instant Messenger |
31,496 |
23.97 |
1:05:58 |
| Microsoft Passport |
22,350 |
17.01 |
0:01:52 |
| AOL Email |
21,917 |
16.68 |
1:07:07 |
| AOL Sign Off |
21,315 |
16.22 |
0:10:17 |
| AOL Welcome Screen |
21,116 |
16.07 |
0:29:06 |
| MSN Hotmail |
19,334 |
14.72 |
0:25:53 |
| MSN Messenger Service |
16,500 |
12.56 |
0:27:23 |
| Yahoo! Address Book |
15,716 |
11.96 |
0:04:41 |
| Yahoo! Messenger |
14,015 |
10.67 |
0:55:32 | |
| Source: Nielsen//NetRatings |
|
Week Ending May 7, 2006
US, Home and Work
Note: NetView traffic figures incorporate AOL Proprietary Channels and Internet Applications Tracking with regular web traffic data. This data CANNOT be trended against data prior to week ending Nov. 10, 2002. |
| Top 10 Public Services Advertisers |
| Company |
Impressions
(000) |
| GUS Plc |
916,958 |
| Apollo Group, Inc |
722,593 |
| American InterContinental University |
611,500 |
| The Leukemia & Lymphoma Society |
113,068 |
| United States Federal Government |
60,217 |
| DeVry Inc |
53,997 |
| AARP |
30,721 |
| American Foundation for Suicide Prevention |
28,260 |
| World Vision |
24,361 |
| Education Connection |
14,474 | |
| Source: Nielsen//NetRatings |
| Top 10 Automotive Advertisers |
| Company |
Impressions
(000) |
| Ford Motor Company |
214,774 |
| Toyota Motor Corporation |
130,299 |
| General Motors Corporation |
99,018 |
| DaimlerChrysler Corporation |
72,855 |
| CarMax, Inc. |
41,734 |
| Honda Motor Co., Ltd. |
17,775 |
| Nissan Motor Co., Ltd |
13,840 |
| BMW AG |
6,617 |
| Yamaha Motor Corporation, Ltd |
5,897 |
| Deere & Company |
4,882 | |
|
Source: Nielsen//NetRatings AdRelevance
Week Ending May 7, 2006
US, Home and Work
Note: All online advertising data excludes house ads which are advertisements run on an advertiser's own web property.
Note: Nielsen//NetRatings AdRelevance reporting data reflects advertising activity served on pages accessible via the World Wide Web and not within AOL's proprietary service. |
