Doug Weaver leads a discussion on client/agency/publisher relationship building, maintenance and crisis management.

Today's environment is a tough landscape for interactive sales and agency executives. New sellers and business development teams enter the market with improved services everyday. Marketer needs are higher level and more complex. Understanding these needs then acting on them requires time, risk and strategic thought. How will you succeed, much less survive, in this competitive environment?

In this session, Upstream Group President Doug Weaver, an experienced sales executive and a cutting-edge agency professional will lead a frank discussion on relationship building, maintenance and crisis management. The discussion will include:

• Strategies for maximizing client/agency/publisher teamwork
• A list of communication moves to avoid
• Examples of agency and publisher jointly approaching the client
• Ways to make relationships higher level and long-term

Bios:

Doug Weaver, president of Upstream Group, has worked with over 100 leading companies, including Yahoo!, USA TODAY, CBS Digital Media, Dow Jones, MarketWatch, National Public Radio, ESPN, About.com and The New York Times. After a 15-year career in print advertising sales with companies like Hearst and Conde Nast, Weaver became the advertising director for Wired Magazine in 1994 and sold some of the web's first ads on the company's Hot Wired site.

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Presenter: Doug Weaver, President, Upstream Group

Format: PowerPoint Presentation