From the ad:tech session "RSS Deconstructed and Demystified" with Jon Gibs, Joshua Baer, Mark Stephens and Scott K. Wilder, moderated by Rebecca Lieb.

RSS has been coming on strong as a safe way to get opt-in information contained in blogs and news publishers that provide feeds for their stories. RSS offers advantages over email and websites, giving more control to the recipient and taking away privacy and fraud fears. With no current spam or virus issues, marketers are beginning to leverage RSS. Does this portend doom for email marketing? Will email service providers adopt RSS to remain competitive? What unique tracking issues exist for marketers? Join industry visionaries as they discuss RSS and how it delivers a new customer experience.

Note: Our podcast theme was written by Derek K. Miller. Visit him online at penmachine.com.

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Speaker(s): Jon Gibs, Nielsen//Net Ratings; Joshua Baer, SKYLIST Email Solutions; Mark Stephens, Avenue A | Razorfish; Scott K. Wilder, Intuit; Rebecca Lieb, ClickZ.

Format: 1:02, 22.6 MB, MP3