VP of multimedia marketing at Turner, Chris Pizzuro, explains to the Breakthrough Summit audience how to market in VOD.
Video-on-Demand services are taking center stage as cable operators, programmers and advertisers recognize the growing appetite of TV viewers for managing their own viewing decisions.On-demand is now available in an estimated 75 percent of cable's 35 million digital homes. Digitally equipped homes will grow at a faster than expected rate to 50 million homes by mid-2008 with full VOD available in more than 60 million homes by the end of the decade, according to Jack Myers Media Business Report. Combine on-demand available through cable operators with broadband IP (internet protocol) video distribution and the reach is compelling for advertisers.
In today's presentation, Turner Broadcasting's Chris Pizzuro will present real life case studies of what innovative marketers are doing in the VOD space with national programmers. He will also demonstrate best case and worst case learnings complete with video examples and data.
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Speaker(s): Chris Pizzuro, Vice President, Multimedia Marketing, Turner Broadcasting System
Format: 29:23, 10.4 MB, MP3
