iMedia Executive Editor Brad Berens recounts what was covered at the Amelia Island Agency Summit roundtables.

Listen in to find out the key topics covered in The Measurement Mambo; Psycho Killer Apps, Qu'est-ce que c'est?; Boldly Following the Consumers; Video Gaga; BT or Not BT, and Let's Get Theoretical.

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Host:
Brad Berens, executive editor, iMedia Connection

Show Notes:
2:47: The sessions to be resumed
3:03 "The Measurement Mambo"
5:29 "Psycho Killer Apps"
8:31 Takeaway: there needs to be better integration
9:59 "Boldly Following the Consumers"-- gaming
12:24 Mobile marketing
13:44 Blogging and RSS
15:16 "Video Gaga"
17:01 IAB standards
18:26 "BT or Not BT"-- contextual vs. behavioral targeting
21:36 "Let's Get Theoretical"-- industry concerns
23:39 Integrated marketing
25:09 Lack of planning and standardization
26:47 Audience questions

Format:
32:31, 11.4 MB, MP3

GET THE PODCAST

• [RSS] Add the iMedia Podcast feed to your RSS aggregator and have the show delivered automatically (MP3)


• [MP3] Download the show (MP3)

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