MEDIA PLANNING & BUYING
Published: May 30, 2006
It's a Broadband World

eMarketer notes that broadband uptake around the world has been considerable; it suggests that you figure this into your marketing game plan.
Higher connection speeds open up significant opportunities for those advertising and marketing online. eMarketer forecasts that by the end of this year, one billion people worldwide will have internet access and nearly 250 million households will have broadband access.The U.S. is still at the top of the global table in terms of sheer numbers of internet users and broadband households, but digital innovation is beginning to blossom outside North America.
eMarketer is the "first place to look" for market research information related to the internet, ebusiness, and online marketing. Reach eMarketer directly here.
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