Rich Media: Everything You Need to Know - Enhance product assets

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BEST PRACTICES: IN FOCUS

Published: May 29, 2006

Rich Media: Everything You Need to Know

By Lydia Estrada

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Enhance product assets

Featuring product highlights -- by delivering a timely video demonstration or enabling consumers to distribute via "send to a friend" functionality -- is critical to entertainment advertisers, particularly game software publishers. Two unique executions, from a functionality perspective, are highlighted below:

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