Rich Media: Everything You Need to Know - Subsidize landing page content

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Published: May 29, 2006

Rich Media: Everything You Need to Know

By Lydia Estrada

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Subsidize landing page content

By this time you know that a strong rich media execution can be an effective supplement to dynamic landing page content. Often times, however, these platforms communicate more effectively to the consumer than a traditional product page or landing page. In such cases (as highlighted below), we recommend keeping the consumer engaged within the walls of the ad unit for as long as possible (playing games, flipping pages of a book, et cetera).

Two strong examples of units that offer engaging content that is exclusive to the creative are highlighted below:

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Next: How to measure it

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