Telling the technologies apart
Eyeblaster
- Best known for floating ads
- Most flexible and powerful technology
- Compatible with Firefox
- Improving customer service
EyeWonder
- Started with interactive video ads
- Instant play, user initiated
- Introducing mobile video and SMS text messaging ads
- Need to improve customer service and reporting
Motif
- Partnered with DoubleClick in 2002 (largest third-party ad server)
- Began with video, but has moved into all rich media formats, including expandables, video and floaters
PointRoll
- Started with expandable page banners and roll-over-the-banner technology
- Allows for multi-tab/page content delivery
- Reporting is superior for user interaction/time spent
- Customer and creative traffic service is superior
Klipmart
- Started with interactive video ads
- Starting to do expandables and floaters too
- Lowest in marketshare
- Great in customer service since they produce fewer ads than competition
- Also provide traffic services
Next: So what does it cost?
