From the ad:tech session, "Email Marketing: The Cinderella Story" with Dre Madden and Michelle Thomas.

Want to transform your ugly-duckling email campaign into a lovely swan? Discover 60 best practices in 60 minutes! Get 50 percent higher opens, clicks and conversions! 

• Hear how StubHub! increased ticket sales by 110 percent via simple design changes, segmentation and A/B testing.
• Get the inside story on philosophy's award-winning program that almost doubled ecommerce revenue in 2005.

Is it time for your email makeover? Try on this glass slipper; it's a perfect fit-- everytime.

Note: Our podcast theme was written by Derek K. Miller. Visit him online at penmachine.com.

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Speaker(s): Barry Stamos, Senior Director of Strategy, Responsys; Dre Madden, Strategy and New Channel Development Manager, StubHub.com; Michelle Thomas, eBusiness Strategist, ePhilosophy

Format: 1:05, 23.6 MB, MP3