From the iMedia Breakthrough session "A Whole New Ball Game: Marketing to Gamers" with Mike Denzler, media director, Freestyle Interactive.

Freestyle Interactive Media Director Mike Denzler will demonstrate how emerging media platforms can be used in marketing to gamers. As the video game category has become more cluttered and competitive, game developer EA is challenged with staying in front of, and connected to, their consumers. Through VOD, mobile, and viral video, Freestyle Interactive has addressed the dual challenges of keeping EA titles top of mind among existing game customers, as well as expanding the overal category.

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Speaker(s): Mike Denzler, Media Director, Freestyle Interactive

Format: 23:08, 8.08 MB, MP3