From the ad:tech session "Linking and Optimization for Better Rankings and More Traffic" with SmartInteractive Founder and CEO Mike Grehan.

Want more of those qualified visitors from searches without paying for every click? This session covers two of the major components of a solid Search Engine Marketing strategy -- organic site optimization and link building -- and how they create the perfect formula for organic listing success. Find out what an authority site is and why search engine algorithms prefer quality over quantity when it comes to linking and ranking. What happens when search engine spiders come to your website? What can you do to make sure that your pages are keyword rich for them? How much is too much? Overdoing it can send your site in completely the wrong direction. Hear from a master of organic search in this tip-filled session.

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Speaker(s): Mike Grehan, Founder and CEO, SmartInteractive Ltd.

Format: 59:20, 21.6 MB, MP3