From the ad:tech session "Global Trends, Newsmaker Brands and Cool Hunting: Trend Trackers Tell All" with ArcherAdvisers' Rich LeFurgy and panel.

Marketers love to align their brands with "what's hot now." Imbuing coolness into our products helps them sell. But who decides what is hip today and out tomorrow? Hear from futurists, analysts and researchers the ways to collect and quantify what's cool; how to apply trends and hits to your brand and why this matters now more than ever.

Note: Our podcast theme was written by Derek K. Miller. Visit him online at penmachine.com.

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Speaker(s): Josh Rubin, CoolHunting.com; Michael Tchong, Ubercool LLC; Tom Conger, Social Technologies

Format: 59:38, 21.5 MB, MP3